Loyalty Begets Loyalty, But Only If QSRs Give Customers The Rewards They Want

Loyalty is a two-way street — both in life and in rewards programs. Every quick-service restaurant (QSR) seems to offer its own loyalty benefits in increase its customer service, whether by app or by card tracking or, simply, via old-fashioned punch card. Yet the ones finding the most success have one thing in common, and that is treating loyalty as a give and take.