Ludia signs up to integrate SessionM’s real-world rewards program across portfolio

convertiv Feb 3, 2014

Looking to supercharge its advertising revenue, Canadian developer Ludia has signed up to SessionM’s loyalty program. Ludia first tested the system in its game Family Feud & Friends in 2013, and now is expanding the partnership to include its entire catalog, which covers games such as Jurassic Park Builder. mPOINTS will also be integrated into its six upcoming titles, while Ludia will have its games cross-promoted across SessionM’s network of 60 million players.