Magic Quadrant for Mobile Marketing Platforms

Consumer demand for mobile engagements creates new, identifiable and predictable moments of opportunity. Sophisticated marketers are capitalizing on them. According to Gartner, mature multichannel marketers apply 22% of their channel marketing budget toward mobile marketing, while less mature marketers apply just 12% (see “Survey Analysis: Mature Multichannel Marketers Prioritize Mobile Investment, Activation and Data” ).

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