Marketers: Savor the Great Food and Beverage Wars While They Last

Fast food and adult beverages have taken center stage in 2019 when it comes to supply and demand and the customer experience.

First, the great chicken sandwich war of 2019 (subscription required) commenced when Popeyes announced it had run out of its new chicken sandwich. The announcement prompted customer outrage on social media, while competing fast-food chains took advantage by running promotions about not running out of chicken at their stores.

Read the full Forbes article here. 

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