MarTech Lessons from NHL’19: Where Is the Puck Headed?

During yet another incredible NHL postseason, Patrick Reynolds, CMO of SessionM picks a hockey parallel to make sense of the MarTech landscape in the restaurant and retail business.

I am passionate about hockey. Even its trite clichés resonate with me:

“Go to where the puck’s going, not to where the puck is…”

“100% of the shots you don’t take don’t go in….”