Mastercard snaps up loyalty platform SessionM

Mastercard announced it will acquire customer engagement and loyalty platform SessionM, according to a press release. The deal’s terms were not disclosed.

By acquiring the SessionM platform, Mastercard aims to improve its “ability to help brands around the world deliver personalized, real-time offers and comprehensive campaign measurement based on robust, data-driven insights,” the company said in the press release.

Boston-based SessionM’s platform is used by the retail, restaurant and CPG industries, with clients such as Huggies, Chipotle, Coca-Cola, Air Canada and L’Oréal.

Read the full Marketing Dive Article here.