Mobile ad startup SessionM goes international with Rakuten deal

convertiv May 29, 2014

Boston-based mobile advertising company SessionM announced that it struck a deal Wednesday with Japanese e-commerce site Rakuten. As part of the partnership, SessionM will power Rakuten’s Super Points loyalty program in a variety of mobile applications, both Rakuten-owned and through partnerships with third-party mobile application developers. Rakuten’s loyalty program, which is used by almost 90 million people in Japan, hasn’t had a mobile component up until this point.