Mobile marketers gone wild

Feb. 22, 2016

Spring Break season is here. Travelers are packed and ready, and wherever they’re headed, I can guarantee they all have one thing in common in their carry-on — their smartphone. Smartphones play a distinct role in a traveler’s life cycle from when they start daydreaming about a getaway, to the experience of the trip and how they remember and share their memories.

Snowbird or not, there’s a critical opportunity for brands to transform their customer experiences with the smartphone — wherever they go.

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