Mobile power users twice as likely to engage with in-app rewards: report

Consumers who routinely use mobile applications are not only interacting with content, but also reward-based advertising, according to a new report from SessionM. SessionM’s new “Q1 2013 Power User Report” looks at how mobile power users, which are defined as the top 33.3 percent most active mobile app consumers, engage with content and ads. The report also suggests that there are specific apps and times of day that mobile power users are more responsive towards.