But before we even get to Net Neutrality Day, we have Amazon Prime Day to navigate. That’s scheduled for tomorrow, July 11, but since it’s scheduled to be a 30 hour day, it begins this evening. Essentially, Prime Day, an annual event since 2015, adds another big shopping holiday to the calendar. Because if Mother’s Day, and Black Friday, and Cyber Monday, and Christmas aren’t enough, Jeff Bezos can just decree another one. And it’s global.