Netflix went up a personalization hill and came down an AI mountain

On a recent Sunday morning, my 6-year-old son turned on the TV, launched Netflix, then turned to me with great satisfaction and said, “Dad, how does Netflix know me SO well?”

I laughed and replied, “That’s true. It’s pretty cool, isn’t it?” What struck me about his glee is this is exactly the type of response that Netflix is hoping for as it leverages AI and machine learning to improve recommendations. It’s also exactly the type of response that all brands should aspire to achieve — make your customers truly feel valued and known.

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