New Report Shows Marketers Missing Vast Majority of Mobile Engagement Opportunities

We’ve reached Peak Mobile: U.S. consumers are now spending more time with their mobile apps than catching up on The Walking Dead. They’re turning to their phones all day every day, racking up an average of 150–200 “mobile-moments.” That’s 200 opportunities to catch them in the wild and deliver something valuable, interesting, surprising and delightful. That’s 200 opportunities most marketers are missing.

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