When discussing the Patriots’ innovative and efficient use of tech, Fred Kirsch is one individual that should come to mind. Kirsch, the Vice President of Content and Publisher for New England, spearheaded their first blogs of the 90’s, cleverly titled “Kirschwords” at the time, and continues to develop new digital methods to engage fans. In an interview with SessionM, Kirsch mentions the growing app and media market in which the Patriots franchise must compete with other media sources to attract fans to their content. In other words, the millions of loyal Pats fans around the globe support the same squad on the field, but remain loyal to separate media outlets for coverage. To combat this divergence of allegiances, Kirsch’s team has connected with Boston-based SessionM, a media loyalty and advertising platform.
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