Personalizing real-time experiences on mobile

Mar. 10, 2016

When I am talking to brands, they always have a clear view of their endgame: increasing mobile engagement and fostering customer loyalty. But where do they start?

Customers now expect brands to deliver contextually relevant and personalized messages in the moment when it is useful to their needs. Yet many companies are not able to deliver these types of customer experiences because they are trying to apply their traditional, batched marketing approach to mobile.

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