Personalizing Web Sites, Ads Dominate Holiday Shopping Decisions

Consumers anticipate doing more of their shopping through online channels this year, but marketers need to understand the personal and the emotional cross-channel purchase journey. Personalization is a driving factor for higher sales during the 2016 holiday shopping season. Of those surveyed, 31% of people participating in a survey by SessionM say they are more likely to shop with a retailer this holiday season if they receive personalized offers from the brand.