PGA Tour Launches Reward Program Offering Points For Digital Engagement

convertiv Apr 8, 2015

As anyone on either side of a loyalty-points transaction knows, rewards drive engagement. Especially when the transaction involves planes, hotels and rental cars. But how about rewards for engaging with professional sports, such as the PGA Tour? The Tour has, in fact, launched a points rewards platform to drive fan interest and interaction across desktop, mobile web and app properties.