Retail game-changers: Millennial and Gen Z shoppers are brick-and-mortar’s essential future

Sam Langrock Oct 26, 2017

At first glance, millennial and Gen Z shoppers might seem to be sounding the death knell for the beleaguered brick-and-mortar retail industry.

After all, these demographics are spending more of their time (shopping) on smartphones and mobile devices than any other generation. And while it may seem easy to draw a connection between this trend and the number of retail stores closing, it turns out that’s not always the case.