Retail game-changers: Millennial and Gen Z shoppers are brick-and-mortar’s essential future

At first glance, millennial and Gen Z shoppers might seem to be sounding the death knell for the beleaguered brick-and-mortar retail industry.

After all, these demographics are spending more of their time (shopping) on smartphones and mobile devices than any other generation. And while it may seem easy to draw a connection between this trend and the number of retail stores closing, it turns out that’s not always the case.

Contact SessionM today

Making your data actionable so you can make your customers more loyal and profitable.

Request Demo

By clicking download, I am acknowledging that SessionM will process my personal data in order to send content and information about our services. For further questions and options, please see the SessionM Privacy Statement.