Salesforce Invests $23.8 Million In SessionM To Tie Data Integration To Activation

Sam Langrock Jul 23, 2018

What’s the point of integrating data sources if you can’t activate on them? That’s the rationale behind the Salesforce Ventures-led $23.8 million Series E investment in SessionM, announced Monday. SessionM helps companies consolidate first- and third-party data sources and activate them around the customer journey. While it has elements of a customer data platform, its ability to tie data management to execution is a differentiator, said CEO and co-founder Lars Albright.