SessionM Lands $35M Series D, Plans to Double Boston Headcount

SessionM, a Boston-based company that’s developed a dynamic CRM using customer behavior to further engagement, announced it has secured $35 million in Series D funding. The round was led by General Atlantic, with participation from Salesforce Ventures as well as existing investors Causeway Media Partners, Charles River Ventures, Highland Capital Partners and Kleiner Perkins Caufield & Byers.

“The overwhelming majority is going to people,” Patrick Reynolds, vice president of marketing at SessionM, told us of the funding.