SessionM announced on Tuesday that it teamed up with Ludia to improve player retention for the Family feud game app. A rewards program known as mPOINTS has been added to the game in an effort to get players to return. While the number of downloads of an app is certainly an important statistic, it can often be misleading, especially if users download a game but only play it once. “Knowing that around 72 percent of users only visit a game app once after it’s installed, we’re focused on delivering a platform that encourages mobile users to become more deeply engaged with in-app content,” said Bill Clifford, chief revenue officer for Session M.
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