SessionM Snags $35M From General Atlantic, Salesforce, & Others

It’s a busy week for mobile tech in the Boston area. After text-messaging app firm HeyWire was sold to Salesforce, now comes mobile-marketing startup SessionM announcing it has received a $35 million investment.

The “strategic growth” round was led by General Atlantic. New investor Salesforce Ventures also contributed, along with previous backers Causeway Media Partners, CRV, Highland Capital Partners, and Kleiner Perkins Caufield & Byers. General Atlantic’s Jim Rossman will join SessionM’s board.