SessionM’s Lars Albright discusses the state of mobile ads

convertiv Nov. 23, 2012

SessionM credits its recent success in driving engagement to its rewards-based ad network. Users who interact with an ad on the SessionM network receive virtual currency which they can then redeem for gift cards, sweepstake entries or donations to a selection of charities. SessionM co-founder and CEO Lars Albright spoke with Inside Mobile Apps about the current state of mobile ads including why ad networks have to break away from banner ads, why advertisers have been slow to increase their spend on mobile and what to expect in the future from mobile ads.

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