Amazon Prime Day is a mid-year Black Friday of sorts, when Amazon offers its Prime members – shoppers who have paid $99 for a year of free or reduced pricing shipping – access to a treasure trove of deeply discounted products. It is one day a year when Prime members are treated like VIPs. Non-Prime members can sign up for a 30-day free trial of the service in order to qualify for the Prime Day deals.
Some might claim that Prime Day is simply another excuse for a mid-summer sale, and that Amazon is no different from other retailers trying to boost revenue during slower summer months. But Patrick Reynolds, CMO at SessionM, sees Prime Day as an example of a superior growth strategy and a preview of the future of loyalty.