Dal Gill, global head of programmatic at Seedtag, chats to Mobile Marketing about the programmatic landscape and the opportunities that exist.
Mobile Marketing: Can you sum up how programmatic changed during 2019?
Dal Gill: While there has been a lot of noise about programmatic audio, out of home, tv in gaming advertising amongst others there is still a large portion of advertiser spend in the more traditional and scalable methods of digital advertising across mobile/desktop.
Read the full article in Mobile Marketing.
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