The Next Step for Loyalty Programs: Don’t Just Acquire, Engage

When you think of a Ferrari, you think of beauty and power. But what if the stunningly-crafted exterior housed a rickety, bare-bones engine?That’s the mistake many loyalty programs are making today. While marketers are creating appealing programs and lowering barriers to entry, most of them are undifferentiated once the customer joins, relying heavily on tactics like simple discounts to keep users interested.