The true measure of mobile advertising – with Session M founder Lars Albright

Mobile advertising is big business but it seems that the only people really making money – I mean REALLY making money – are the ones running the ad networks. The reality of this industry is that we have done a huge disservice to mobile by trying to shoehorn the web version of display advertising onto the smaller, mobile screens. As advertisers drive up their expectations and consumers become less and less responsive, the rift that tension creates will sully the good name of mobile.

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