Three Tips for a Successful Mobile Ad Campaign

convertiv Jul 11, 2013

It is no secret that customers have become dependent on their mobile phones. According to research by The Pew Internet Project, as of May 2013, more than 90 percent of American adults had a cell phone and almost 60 percent own a smartphone. And because many of us carry our phones wherever we go and keep them with us 24/7, mobile provides a fantastic opportunity for organizations to reach out to both their customers and prospects anytime and anywhere. But while mobile ads are becoming more prevalent, not all companies are leave a lasting impression on their customers. Deborah Powsner, vice president of marketing and consumer insights at SessionM, shares three tips for a successful mobile ad campaign.