When developers talk about success, they often reference download numbers, but that, of course, doesn’t tell the whole story. The reality is that the average mobile user will only use 40 percent of the game apps they’ve downloaded in a given month. So how can you guarantee your app will not fall prey to the 69 percent of users who install an app and never open it again? With that end in mind, I present SessionM’s three top tips that will help developers turn their average users into power users.
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