Old Navy is one of many brands to try native, rewards-based mobile advertising this year. In May the brand ran a mobile ad campaign within Session M’s network of mobile applications as an extension of its summer “Camp Old Navy” campaign. As marketers increasingly look to break out of banner ads that basically squish desktop copy into smaller-sized screens, native advertising has generated a lot of buzz this year as an alternative for marketers, and Old Navy is smart to jump in on the trend.
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