From saviour of the industry to big fat zero over the past couple of years, gamification is now the trend that dare not speak its name in polite industry gaming circles. That doesn’t mean the concept of infusing digital activity with ludic feedback – especially when it’s rewarded in a well defined manner – has lost any of its power, though. Indeed, within the mobile monetisation space, the growth of real reward companies such as Kiip, Beintoo and SessionM demonstrates that aging multi-billion dollar dog, the advertising industry, is learning new tricks.
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