VentureBeat | Information: The highest form of flattery you can give your customers

You’re at the big holiday party. One person introduces himself as if for the first time despite having met you plenty of times before. You walk up to a second person you’ve chatted with before only to be treated with a blank stare and not so much as a glint of recognition. A third person greets you warmly, picks up the conversation you were having when you last met, and provides a little insight he’d thought of since you brought up the topic during that prior conversation.