So much time, mostly justified, is spent on how marketers speak, we often overlook what may be the most crucial skill a marketer has – his or her ability to listen. Sure, being able to think (and speak) on your feet is crucial. Being able to oversee the creation, targeting and distribution of well-crafted communication of all forms is vital. Being a good storyteller is intrinsic to the marketer DNA.
Making your data actionable so you can make your customers more loyal and profitable.