What Brands Can Learn From Mobile-First CMOs

So much time, mostly justified, is spent on how marketers speak, we often overlook what may be the most crucial skill a marketer has – his or her ability to listen. Sure, being able to think (and speak) on your feet is crucial. Being able to oversee the creation, targeting and distribution of well-crafted communication of all forms is vital. Being a good storyteller is intrinsic to the marketer DNA.

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