Why all mobile developers need to understand Dr. Robert Cialdini’s Rule of Reciprocity

convertiv Jul. 16, 2013

Monetizing mobile apps through advertising has been challenging and there are many competing options for a developer’s attention. That said, successfully monetising an app through mobile advertising doesn’t need to be quite as challenging as many make it out to be.Amplifying an app’s ad-based revenue depends deeply on identifying who your core audience is, understanding their usage behaviour, and employing retention techniques to foster a more loyal user base. Here are a few key steps we’ve seen work successfully…

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