Why mobile marketers must accept ad-blocking before they conquer it

Nov 6, 2015

As more marketers and agencies grow wary of the effects of ad-blocking on mobile budgets, the key to coming out on top is providing such valuable experiences and content that consumers will not be prompted to banish ads on their small-screen devices.

Ad-blocking platforms may actually improve site performance and reduce distraction for some users, which could lead brands to focus their efforts on providing a better mobile site experience…