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From next-generation CRM tools, sophisticated segmentation, in-app messaging, push notifications and real-time dashboards, the SessionM Platform does it all.

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Customer Analytics: Take the Data-Driven Path to More Profitable Customers

Companies that have found ways to better collect, organize and leverage their data, benefit from impactful customer interactions and higher…

A Marketer’s Guide to Customer Data Solutions for Consumer Packaged Goods

CPG brands face the difficult challenge of having their product sold through various channels. The result is a disparate view…

A Marketer’s Guide to Customer Data Solutions for Sports Organizations

Many organizations don’t have the required tools to organize their multichannel customer data to create a holistic view of their…

The Journey Towards a Single View of the Customer [Infographic]

There are many steps companies must take to generate customer loyalty. One of the most important is building a single…

SessionM: Ocean of Data, Puddles of Insight

Few marketers suffer from a shortage of data. The problem is making their data actionable. The combination of “always on”…

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The Customer Data Management Playbook for Quick Service Restaurants

Most brands have customer data stored in multiple databases, creating profile fragments that lead to static and inconsistent customer experiences….

Customer Data Management: Next-Gen Tools for the Hospitality Industry [Infographic]

Companies and brands within the hospitality industry can employ CDPs to allow them to meet challenges head-on – such as a…

Customer Data Management: Next-Gen Tools for the Retail Industry

Customer data platforms (CDPs), while not widely known, solve a fundamental problem plaguing marketers and consumers alike: the need for…

Customer Data Management: Next-Gen Tools for the Hospitality Industry

Customer Data Platforms (CDPs) offer notable value to any business or industry that has need for more unified, actionable, and…

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