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Few marketers suffer from a shortage of data. The problem is making their data actionable. The combination of “always on”…

Most brands have customer data stored in multiple databases, creating profile fragments that lead to static and inconsistent customer experiences….

Companies and brands within the hospitality industry can employ CDPs to allow them to meet challenges head-on – such as a…

Customer data platforms (CDPs), while not widely known, solve a fundamental problem plaguing marketers and consumers alike: the need for…

Customer Data Platforms (CDPs) offer notable value to any business or industry that has need for more unified, actionable, and…

Brands such as Starbucks with MyStarbucks Rewards, and Chick-Fil-A’s A List “invite only” loyalty programs create a refreshing experience leveraging…

Many of the QSR loyalty programs available to consumers today are undifferentiated and fail to deliver tangible benefits, which causes…

Drive customers back with targeted offers delivered across channels, and validate performance with point of sale data.

Effective loyalty programs – those that drive enrollments and engagements to get people talking – create unique customer experiences, and…