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From next-generation CRM tools, sophisticated segmentation, in-app messaging, push notifications and real-time dashboards, the SessionM Platform does it all.

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A Marketer’s Guide to Customer Data Solutions for Sports Organizations

Many organizations don’t have the required tools to organize their multichannel customer data to create a holistic view of their…

The Journey Towards a Single View of the Customer [Infographic]

There are many steps companies must take to generate customer loyalty. One of the most important is building a single…

SessionM: Ocean of Data, Puddles of Insight

Few marketers suffer from a shortage of data. The problem is making their data actionable. The combination of “always on”…

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The Customer Data Management Playbook for Quick Service Restaurants

Most brands have customer data stored in multiple databases, creating profile fragments that lead to static and inconsistent customer experiences….

Customer Data Management: Next-Gen Tools for the Hospitality Industry [Infographic]

Companies and brands within the hospitality industry can employ CDPs to allow them to meet challenges head-on – such as a…

Customer Data Management: Next-Gen Tools for the Retail Industry

Customer data platforms (CDPs), while not widely known, solve a fundamental problem plaguing marketers and consumers alike: the need for…

Customer Data Management: Next-Gen Tools for the Hospitality Industry

Customer Data Platforms (CDPs) offer notable value to any business or industry that has need for more unified, actionable, and…

Top QSR Loyalty Program Roundup

Brands such as Starbucks with MyStarbucks Rewards, and Chick-Fil-A’s A List “invite only” loyalty programs create a refreshing experience leveraging…

A Buyer’s Guide to Loyalty Marketing Automation for QSRs

Many of the QSR loyalty programs available to consumers today are undifferentiated and fail to deliver tangible benefits, which causes…

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