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The consumer goods industry is shaped by a unique challenge in that products are sold across the shelves and online…

The restaurant industry is ripe for a digital transformation; a lack of clear and concise customer data has prevented many…

SessionM and Hathway teamed up to conduct a research study to discover what builds meaningful customer loyalty today. With new,…

Mobile devices are a digital extension of our lives — and the lives of customers who expect brands to deliver…

The grocery industry is ripe for a digital transformation; the arrival of Amazon compounded with the growth of online grocery…

Do loyalty programs work for luxury brands? The typical tactics of discounts and coupons don’t exactly scream high-end. However, loyalty…

What It Is A Marketer’s Guide to Customer Engagement takes a closer look at specific engagement strategies of a few…

Technology and customer data have evolved dramatically in the past couple of years, enabling brands to improve the customer experience…

Shoppers interact with brands via a number of channels – e-Commerce site, mobile app, storefront – leaving brands with a…