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From sophisticated segmentation, in-app messaging, push notifications to real-time dashboards, the SessionM Platform does it all.

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A Year in Review: Customer Engagement Sinners & Winners

What It Is A Year in Review: Customer Engagement Sinners & Winners takes a closer look at specific engagement strategies…

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A Look Ahead 2018: Customer Data and Engagement Trends

Technology and customer data have evolved dramatically in the past couple of years, enabling brands to improve the customer experience…

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A Step-by-Step Guide to Achieve A Dynamic, Single Customer View

Shoppers interact with brands via a number of channels – e-Commerce site, mobile app, storefront – leaving brands with a…

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A Buyer’s Guide to Customer Data & Engagement Platforms

There are a number of emerging trends in customer engagement that are changing how brands engage customers that are driven…

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Customer Analytics: Take the Data-Driven Path to More Profitable Customers

Companies that have found ways to better collect, organize and leverage their data, benefit from impactful customer interactions and higher…

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A Marketer’s Guide to Customer Data Solutions for Consumer Packaged Goods

CPG brands face the difficult challenge of having their product sold through various channels. The result is a disparate view…

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A Marketer’s Guide to Customer Data Solutions for Sports Organizations

Many organizations don’t have the required tools to organize their multichannel customer data to create a holistic view of their…

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The Customer Data Management Playbook for Quick Service Restaurants

Most brands have customer data stored in multiple databases, creating profile fragments that lead to static and inconsistent customer experiences….

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Customer Data Management: Next-Gen Tools for the Retail Industry

Customer data platforms (CDPs), while not widely known, solve a fundamental problem plaguing marketers and consumers alike: the need for…

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