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Many restaurant loyalty programs available to consumers today are undifferentiated and fail to deliver tangible benefits, which causes members to…
Your brand has a loyalty program, but is it effectively cultivating loyalty among your customers? Does it make economic sense…
In 2021, many consumers around the world traded in their fuzzy slippers for real shoes and started to get re-acquainted…
In many ways, living in a pandemic the last two years has put a hyper-focus on consumers – how, what,…
Covid-19 has challenged retailers across the globe, as many have struggled to keep pace with the rapidly changing landscape and…
Today’s consumer is inundated with digital noise from emails and text messages to social media and digital ads. This makes…
This paper, co-authored by Mastercard and Trūata, explores how the multitudinous data privacy laws need no longer leave businesses with…
Supply chains, distribution channels, consumer preferences and consumption. So many things changed in 2020, creating significant disruption to the consumer…
When it comes to shoppers, there are those who browse and those who shop with a purpose. Most of us…
How insights and analytics can help restaurant and retail operations run more smoothly and efficiently. Covid-19 has forced many restaurants…
Covid-19 has undoubtedly changed retail. But the changes mostly affected the speed of impact rather than an unprecedented overhaul. We…
New industry leading research by Harvard Business Review Analytic Services, sponsored by Mastercard
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