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From sophisticated segmentation, in-app messaging, push notifications to real-time dashboards, the SessionM Platform does it all.

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Using Analytics to Manage and Master the Customer’s Journey

A customer can communicate and interact with a company and its products through a wide range of channels. Companies are…

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2016 Holiday Shopping + Mobile Marketing Trends

The holiday season is nearly upon us, and consumers have wasted little time starting their holiday shopping. 2016 is expected…

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A Look Ahead 2017: Mobile Marketing + Loyalty Trends

Only five years ago, email marketing was the go-to strategy for marketers, and smartphones were in their infancy. But now,…

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Mastering Mobile Messaging

Consumers spend nearly two hours each day using smartphone apps, enabling brands to collect contextual data and deliver personalized experiences…

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Brick-and-Click: How Smartphones Are Altering Shopping in the Aisles

Smartphones have simplified many things for shoppers. On-demand delivery apps, shopping list apps and the like take much of the…

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Dollars and (Non)sense: How Smartphones Are Disrupting the Financial Services Industry

Smartphones have dramatically transformed how people — especially millennials — handle their finances. Peer-to-peer payment apps like Venmo, Apple Pay,…

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It’s a Mobile-Eat-Mobile World: How Smartphones Are Revolutionizing the Customer Journey

It’s no secret to marketers it’s a mobile-first world, but is it becoming a mobile-only world? Just the way the…

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Planes, Trains & Mobile-First Marketing: How Smartphones Impact the Travel Industry

According to eMarketer, mobile travel booking is on the rise and expected to grow to 76.3% of people (vs. just…

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Connectivity at Scale: The Impact of Smartphones at Sports Venues

There are many perks to attending a sporting event–the energy of the crowd, the live action, the chance to showoff…

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