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Loyalty programs have traditionally been associated with generic discounts or opportunities to earn redeemable points. According to eMarketer, while loyalty…

The retail landscape is changing. Smartphones are a growing complement to the retail shopping experience, and continue to influence the…

A customer can communicate and interact with a company and its products through a wide range of channels. Companies are…

The holiday season is nearly upon us, and consumers have wasted little time starting their holiday shopping. 2016 is expected…

Only five years ago, email marketing was the go-to strategy for marketers, and smartphones were in their infancy. But now,…

Consumers spend nearly two hours each day using smartphone apps, enabling brands to collect contextual data and deliver personalized experiences…

Smartphones have simplified many things for shoppers. On-demand delivery apps, shopping list apps and the like take much of the…

Smartphones have dramatically transformed how people — especially millennials — handle their finances. Peer-to-peer payment apps like Venmo, Apple Pay,…

It’s no secret to marketers it’s a mobile-first world, but is it becoming a mobile-only world? Just the way the…