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From sophisticated segmentation, in-app messaging, push notifications to real-time dashboards, the SessionM Platform does it all.

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Dollars and (Non)sense: How Smartphones Are Disrupting the Financial Services Industry

Smartphones have dramatically transformed how people — especially millennials — handle their finances. Peer-to-peer payment apps like Venmo, Apple Pay,…

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It’s a Mobile-Eat-Mobile World: How Smartphones Are Revolutionizing the Customer Journey

It’s no secret to marketers it’s a mobile-first world, but is it becoming a mobile-only world? Just the way the…

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Planes, Trains & Mobile-First Marketing: How Smartphones Impact the Travel Industry

According to eMarketer, mobile travel booking is on the rise and expected to grow to 76.3% of people (vs. just…

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Connectivity at Scale: The Impact of Smartphones at Sports Venues

There are many perks to attending a sporting event–the energy of the crowd, the live action, the chance to showoff…

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Refining Your (Auto)Mobile Strategy: How Smartphones Impact the Automotive Industry

Refining Your (Auto)Mobile Strategy: How Smartphones Impact the Automotive Industry There’s a revolution on the horizon in the automotive world….

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A Marketer’s Guide: Loyalty & Engagement for a Mobile-First World

Retaining and attracting loyal customers grows increasingly difficult with the proliferation of ad-blocking, coupled with the tricky, difficult to navigate…

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Impacts & Influencers In Consumer Decision-Making: A Study In Consumer Packaged Goods

Consumer packaged goods marketers will spend close to $5 billion on digital advertising in 2015. But is their approach to consumer…

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Formalizing a Strategy for Casual Restaurants: The Impact of Smartphones, Apps and Loyalty Programs

We surveyed over 8,000 mobile consumers and analyzed their responses to identify key ways QSR & fast casual restaurants can…

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Connecting the Multichannel Shopper: Smartphones & Consumer Decision Making

Accessing shoppers at brick-and-mortar locations can be difficult but by creating a mobile-first approach and offering loyalty programs, retailers can…

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