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Prospective auto buyers in the US significantly narrow their vehicle consideration-set six months prior to a purchase, forcing brands to…

If there’s one thing that unites holiday shoppers type A and last minute alike, it’s a love and appreciation for…

Refining Your (Auto)Mobile Strategy: How Smartphones Impact the Automotive Industry There’s a revolution on the horizon in the automotive world….

Thanksgiving–the starting pistol for the month+ long race to ingest as much against-the doctor’s-orders, off-the-food-pyramid delectables you can balance in…

Retaining and attracting loyal customers grows increasingly difficult with the proliferation of ad-blocking, coupled with the tricky, difficult to navigate…

There are three holiday shopper archetypes: The Early Bird Shopper–This super organized shopper has gifts planned and purchased well in…

Whether we like it or not, Summer is on its last leg, which means it’s time to go back to…

The quick service and fast casual restaurant industry is one of the fastest growing and profitable industries in the US…

Consumer packaged goods marketers will spend close to $5 billion on digital advertising in 2015. But is their approach to consumer…