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Refining Your (Auto)Mobile Strategy: How Smartphones Impact the Automotive Industry

Refining Your (Auto)Mobile Strategy: How Smartphones Impact the Automotive Industry There’s a revolution on the horizon in the automotive world….

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2016 New Year’s Resolution Trends

Thanksgiving–the starting pistol for the month+ long race to ingest as much against-the doctor’s-orders, off-the-food-pyramid delectables you can balance in…

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A Marketer’s Guide: Loyalty & Engagement for a Mobile-First World

Retaining and attracting loyal customers grows increasingly difficult with the proliferation of ad-blocking, coupled with the tricky, difficult to navigate…

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2015 Holiday Shopping Trends

There are three holiday shopper archetypes: The Early Bird Shopper–This super organized shopper has gifts planned and purchased well in…

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2015 Moms & Back-To-School Shopping Trends

Whether we like it or not, Summer is on its last leg, which means it’s time to go back to…

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Quick Service Restaurants & Consumer Loyalty Trends

The quick service and fast casual restaurant industry is one of the fastest growing and profitable industries in the US…

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Impacts & Influencers In Consumer Decision-Making: A Study In Consumer Packaged Goods

Consumer packaged goods marketers will spend close to $5 billion on digital advertising in 2015. But is their approach to consumer…

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Formalizing a Strategy for Casual Restaurants: The Impact of Smartphones, Apps and Loyalty Programs

We surveyed over 8,000 mobile consumers and analyzed their responses to identify key ways QSR & fast casual restaurants can…

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Connecting the Multichannel Shopper: Smartphones & Consumer Decision Making

Accessing shoppers at brick-and-mortar locations can be difficult but by creating a mobile-first approach and offering loyalty programs, retailers can…

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