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2016 Holiday Shopping + Mobile Marketing Trends

The holiday season is nearly upon us, and consumers have wasted little time starting their holiday shopping. 2016 is expected to be record setting for retail holiday sales, with $655.8 billion projected to be spent on gifts and other goodies, leaving brands scrambling to stay in the conversation by targeting consumers in ways that will drive higher sales.

Through our mobile survey, we gathered insights from over 7,000 smartphone users across all demographics, and compared the results to the same surveyed field in 2015, to better understand consumer shopping habits and how consumer behaviors and trends are evolving.

Download the study now to learn:

  • Holiday 2016 trends and consumer buying insights.
  • The ways retailers can leverage an omni-channel strategy to capitalize on the most lucrative shopping months of the year.
  • How personalization plays a role in engagement and driving sales.