According to eMarketer, while loyalty membership enrollments are rising, active participation is falling – and this is largely because brands fail to connect and engage customers in meaningful ways.
Loyalty programs have traditionally been associated with generic discounts or opportunities to earn redeemable points.
Effective loyalty programs – those that drive enrollments and engagements to get people talking – create unique customer experiences, and brands need to change their strategies to deliver on high customer expectations and build that deeper connection with their customers to establish long-lasting loyalty.
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