Many of the QSR loyalty programs available to consumers today are undifferentiated and fail to deliver tangible benefits, which causes members to disengage and deprioritize the programs that are the least relevant and valuable.
In contrast, Next Generation Loyalty, or Loyalty 3.0, drives cross-channel engagement, rather than just transactions. The top loyalty programs have the power to transform businesses. Achieving these outcomes cannot be accomplished without a best-in-class loyalty marketing automation platform. So, how do quick service restaurants choose the right solution to achieve their goals?