Marketers can leverage the smartphones to understand the trends of each customer individually, reach and engage customers in new ways, and ultimately build brand loyalty through personalized engagement.
Only five years ago, email marketing was the go-to strategy for marketers, and smartphones were in their infancy. But now, marketers can leverage the smartphones to understand the trends of each customer individually, reach and engage customers in new ways, and ultimately build brand loyalty through personalized engagement.
However, many marketers continue to fall short by utilizing a one-size-fits-all approach to mobile marketing and loyalty.
Suggestions
