Did you know that 74% of customers believe personalized promotions and offers would encourage them to buy new products? Many brands are aware that customers want a more personalized experience, yet still seem to deliver an inconsistent and choppy one. By not understanding the customer journey, customers churn. Although delivering a seamless, data driven experience is easier said than done, there are certain things you can do to get there. The result? Happier, more profitable and loyal customers.
In A Marketer’s Guide to Driving Incremental Behavior we’ll look at four key steps you can take to achieve true customer loyalty.