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Brick-and-Click: How Smartphones Are Altering Shopping in the Aisles

Smartphones have simplified many things for shoppers. On-demand delivery apps, shopping list apps and the like take much of the hassle out of grocery shopping for millions.

As a result, customers’ expectations and their definition of convenience have changed. So how can retailers and CPG brands evolve to become part of the mobile moment?

Learn how smartphones have impacted the way over 5,000 consumers shop for consumer package goods.

Download the study to learn: 

  • How people use their smartphones for shopping
  • Opportunities for brands to create mobile moments 
  • Consumers’ preferences and the future of shopping