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A Buyer’s Guide to Customer Data & Engagement Platforms

There are a number of emerging trends in customer engagement that are changing how brands engage customers that are driven by non-negotiable consumer expectations for brands to “Know me, anticipate my needs, and value me for my time and business.” If you’re not meeting these expectations, you’re losing customers. That’s why it’s more important than ever for brands to have the right technology in place to ensure that their customer data is real-time and actionable so that they can respond to customer behavior at the moment of impact. To help you navigate the crowded vendor landscape, we’ve outlined some key questions to ask vendors when evaluating a customer data and engagement solution. The guide will cover :

  • An overview of the customer data landscape today
  • The key benefits customer data and engagement platforms provide to organizations
  • Elements to look for in a customer data and engagement solution
  • Specific questions to ask vendors
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