Creating the Golden Record

Product One Sheets Sep. 1, 2018
True personalization requires an understanding of how to meet and exceed customer expectations. However, customers interact with brands across different touch points such as email, SMS, point of sale systems in-store, and mobile apps – which are stored and operated by siloed systems. Customers can exist in multiple operational systems with different IDs associated, making data organization slow and difficult for marketers to execute real time engagement.

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Creating the Golden Record

True personalization requires an understanding of how to meet and exceed customer expectations. However, customers interact with brands across different touch points such as email, SMS, point of sale systems in-store, and mobile apps – which are stored and operated by siloed systems. Customers can exist in multiple operational systems with different IDs associated, making data organization slow and difficult for marketers to execute real time engagement.
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