Creating the Golden Record


True personalization requires an understanding of how to meet and exceed customer expectations. However, customers interact with brands across different touch points such as email, SMS, point of sale systems in-store, and mobile apps – which are stored and operated by siloed systems. Customers can exist in multiple operational systems with different IDs associated, making data organization slow and difficult for marketers to execute real time engagement.

Download CDP + Golden Record One Sheet (134 KB)

Creating the Golden Record

True personalization requires an understanding of how to meet and exceed customer expectations. However, customers interact with brands across different touch points such as email, SMS, point of sale systems in-store, and mobile apps – which are stored and operated by siloed systems. Customers can exist in multiple operational systems with different IDs associated, making data organization slow and difficult for marketers to execute real time engagement.

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