You’re already collecting customer data from various sources. However, most marketers struggle with combining data into a singular view of each customer – making personalized engagement impossible.
With SessionM, data is unified and orchestrated to create one, 360-degree customer view. Customer metrics, such as recency of last purchase, frequency, and monetary spend are calculated to drive intelligent campaigns and prevent customer churn. Calculate forward looking metrics such as probability of churn and customer lifetime value to increase loyalty and prevent customers from leaving.
Looking for more information on how SessionM helps companies ingest and enrich customer data? Check out this infographic on the four steps to achieve a dynamic, 360-degree view of the customer.