Customer Data Platforms (CDPs) offer notable value to any business or industry that has need for more unified, actionable, and real time data. Despite only being around by name for three years, CDPs have grown fast, and boast two dozen vendors and more than 50% annual growth.
Companies and brands within the hospitality industry can employ CDPs to allow them to meet challenges head-on – such as a lack of a single customer view across properties – and deliver consistent, highly engaging experiences that meet and exceed high customer expectations.
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