Customer data platforms (CDPs), while not widely known, solve a fundamental problem plaguing marketers and consumers alike: the need for unified, accessible customer data to provide uniquely personalized journeys and experiences.
For the retail industry, U.S. sales from mobile devices jumped significantly – to $49.2 billion in 2015 – so it’s important that retailers are providing customers personalized experiences to take advantage of this growing trend.
Unified, actionable data is largely out of reach for retail brands given their current technology stack, and CDPs can provide an effective solution.
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